Choosic : "Imagine Tinder for music"

Choosic is your music companion. Based in London, the young startup is like a friend: Choosic learns what you like and what you don’t. And it gets better with time! Are you ready for their closed beta? Interview with Chris Underdown, music addict and founder of Choosic.


Can you tell us a bit about yourself, how and why you got into music & tech?

Of course! My name is Chris Underdown, I’m the founder of Choosic and you could call me a jack of all trades, with skills ranging from crafting user interfaces to designing sound effects for video games. I’m like a handy-man for the creative and tech industry.
I originally founded Choosic after writing a sonic research project on digital distribution during my studies in London. I concluded that major streaming platforms have solved the problem of consumption but not discovery, and as a music junkie and artist myself I could relate to needing to discover new music and getting discovered as a musician. Thus my adventure began.

Could you introduce your startup? What's your breaking news?

Choosic is a music discovery app that allows users to literally swipe through music recommendations one at a time. Imagine Tinder for music. Every song you like goes into a playlist for easy bookmarking and later listening, so we make discovery and playlist-building effortless. All the music we recommend is upcoming and trending from across the web.

A few words about the London music/tech startup scene?

Vibrant, competitive and cooperative. I must hear of a new music startup at least every week, and its amazing to be part of a city full of ideas whether it’s an app, new audio hardware or another record label, all forms of music life grow in this city. There’s a real sense of community and everyone supports one another in their own little way.

What is your first musical memory?

I vividly remember imitating Michael Jackson’s dance moves to “Smooth Criminal” at a very young age at my parents party. Hand on crotch and everything…

What is the first record you remember so far?

I’m only digging myself deeper but one of the first records that I can remember owning was the theme tune to Mr Blobby.

What is the latest record you bought?

The most recent…I think was the instrumental version of “Matilda” by Stateless, which is quite a few years old now, but well worth a listen. I recommend listening to “Miles To Go (Instrumental Version)”. The production on that track is astonishing, it never fails to take my breath away.

What is the last concert you've gone to?

Last week I saw Alice Boman at Cafe Oto in Dalston and when she started performing the audience turned silent. I can safely say she took everyone on an emotional journey that night. I also attended a Vancouver Sleep Clinic gig the week before in a small intimate church in Kings Cross. It’s hard to believe they are only 17, I can’t stress enough the talent of these Australian lads.

What is the next concert you'll see?

Hinterland Sounds II at Proud Camden on 24th September. There’s going to be live sets from Gäy, George Cosby, Native Roses and Corey Fox-Fardell. It’s going to be a good night, especially with Corey Fox-Fardell.

What are your plans for the near future?

We are about to start our closed beta this week, so I’m excited to finally receive feedback from our testers. October should be a big month for us as we aim to launch onto the App Store early into the month and exhibit in Startup Alley at TechCrunch Disrupt Europe towards the end of the month.

Anything you'd like to add?

Yeah…there’s just one more thing. We’ve come up with a challenge for the Blitzr HQ. How long can you listen to this for?

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